1. Promote your app on your website
This is probably the easiest and most effective app marketing tool: show that you have an app on your website.
A prominent banner on your site (a ‘smart app banner’), will promote your app to all your mobile visitors.
It’s a fairly unobtrusive banner at the top of your webpage. It shows your app icon, some details of the app and ratings.
If the app isn’t installed, clicking on the banner will take users to the app download page.
If the app is already installed, users can just click on ‘Open’ and the app will be launched.
You’ve probably spent years on attracting visitors to your website by blogging, social media campaigns and SEO.
If only 5% of those would download your app every month, imagine how many extra app installs you can get!
2. Add an Exit Intent Pop-Up
Let’s start with what may be the most important tactic you read today. Ecommerce email marketing is incredibly important, and you can’t participate without a list. Simply put, email marketing is the easiest way to start connecting with people who want to hear about your business.
So get to building!
Make sure you have email forms (strategically placed) all over your site, with landing pages that ask for them too! But one of the easiest ways to get started is to add an exit intent pop-up to your website. Capture website visitors that otherwise would have left your website. Of course, you need to give them a reason to subscribe or to provide an email address, so offer a free guide, discount, or another treat that goes in line with your brand.
If you’re not already actively building your list, this should be the first thing you add to your ecommerce marketing strategy. Also, check out this post on determining your email marketing frequency.
3. Send Shopping Cart Abandonment Emails
You can use smart remarketing tactics from CRMs like HubSpot to send highly customized emails to shoppers that have abandoned carts.This is where your ecommerce email marketing skills come into play.
If a customer has logged in, you can send them customized emails with pictures of the items they were interested in and customize the emails with their name, city, and more. These highly targeted emails are especially effective and could be the tactic you need to increase your conversions.
If you capture email addresses with a marketing automation software like HubSpot, you can target visitors who haven’t taken the time to create an account.
Are you beginning to see why having email conversion points without having to purchase is important? Ecommerce email marketing needs to be prioritized.
- Use their information – name, city, etc.
- Send emails early – within 24 hours of abandonment
- Send them often – every other day, up to 4 emails
- Persuade with social proof – customer reviews, ratings, etc.
- Send discounts – but not until the 2nd or 3rd email
- Give options – related items, etc.
5. Promote your app on the best performing pages
Promoting your app needs a little bit of extra research in Google Analytics.
Find out what your best performing pages are. Once you do, promote your ecommerce app by adding a banner or app logos to these pages. For instance, if a few of your blog posts are doing better than the others, add these elements there.
You’re sitting on a gold mine with these high performing pages so use them.
Optimizing them only takes a little bit of time, but is very effective in quickly winning over more mobile app installs.
6.Get your customers excited before launch!
Customers should be your primary target for getting more mobile app installs.
You’ve already invested time and money in making them customers: now use them as a valuable asset in your marketing. How?
It’s a fact that customers will stay longer, buy more and return faster once they’ve downloaded your app.
Getting more of them is the easiest way to increase your mobile revenue.
Let customers know your app is coming, even before launching it.
Make announcements on your website, include it in your newsletter, post it on social media.
Make a video and screenshots of your beautiful app.
Spread the word and build anticipation!
7. Get People Back to Your Website with Remarketing
Facebook, Google, and a few others give you the opportunity to track the actions of your sites’ visitors in order to optimize the way you market to them. A simple string of code can provide you with a huge amount of information on your potential customers
For example, Facebook allows you to create remarketing campaigns that show specific ads to visitors who have viewed particular product pages or left items in their cart.
If the shopper still hasn’t purchased them after a few days, you can boost the efficacy of these ads by offering them a coupon code in an effort to entice them back to your site.
The value of various pixels is beyond the scope of this post, but I encourage you to explore using the Facebook (or any other) pixel on your site.
8. Work with Influencers in Your Niche
Influencer campaigns involve putting your products in front of an influencer’s (blogger, vlogger, etc.) highly curated audience.
For example, your fashion ecommerce store may send some of this season’s hottest products to a fashion blogger to review or endorse. Depending on the size of their audience and scale of their reach, you may be required to pay for the exposure.
Because the review is coming from a trusted source and being shown to people looking for that type of content, these campaigns are an effective way to expose your store to a new audience. Just make sure to work with influencers whose brand and audience are in line with your products!
Think about collaborating with bloggers, vloggers, Instagrammers, and other types of influencers for product placement, reviews, and giveaways. You may even consider creating an affiliate program and using influencer campaigns as a major way in which you promote your store.
9. Let influencers do the work for you
Did I mention I like fast results and using as few resources as possible? Instead of you doing all the work, why not you let others do it for you?;)
This brings me to the next app marketing idea: influencers.
There are probably thousands of influencers within your niche that have thousands of followers. Imagine the total potential and reach!
Find influencers that can help you get more app installs (if you don’t already know a few), contact them and ask them for a partnership.
Using influencers for your app marketing strategy is a fast, effective and cheap way to expand your reach with the right audience and get more app installs.
Usually all it takes is to send a few freebies to your influencers.
10. Host a Giveaway
People like free stuff more than just about anything else in the world.
Imagine if you gave away a really cool product, or better yet, a collection of really cool products.
How much buzz could you generate?
Get people to share your giveaway on social media and your exposure will increase exponentially!
Giveaways allow you to put your brand in front of tons of new eyes and grow your ecommerce email marketing list so you can reach out to them in the future. Talk about a win-win!
11. Get People Excited with Challenges
This is an amazing tactic specifically for fashion ecommerce retailers, but could also work for other ecommerce niches.
Your company could host a 30-day style challenge where you challenge your audience to create a new outfit from a certain amount of items. The items that you promote are great, sure, but they are also items that you sell on your online store. This is a win-win for everyone involved. You grow your email list because whoever wants to participate needs to sign up, you help your subscribers dress better and utilize their wardrobe, and you get to sell items from your ecommerce store as well!
You develop more than customers with a challenge, you start to develop a community, and build a trusted relationship along the way.
12. Launch a Facebook Store
Facebook is taking over the world.
Not in a scary, end-of-days way. More like they have 1.7 billion users and counting, and 1 billion of them are logging on every single day!
Do you think your customers are a part of that community? If you’re not nodding in agreement, just know that I’m doing it for you. So how do you get the items you sell in front of them in a place they are already hanging out?
You integrate your online store into Facebook’s platform. Some shoppers simply don’t like to navigate away from Facebook, so giving them the opportunity to shop directly from their comfortable interface eliminates pressure and can increase your exposure.
The reason is simple. Facebook has more users than any other platform.
With Facebook ads you can target your audience based on things like age, gender, culture, country, etc.
It’s a great – and fairly cheap – app marketing idea to expand your target group and boost app installs. Facebook offers an easy way to promote apps.
- Go to Ads Manager
- Choose App installs as the objective for the campaign
- Fill out the criteria for your target audience
- Choose a format section
- Fill out the details of the ad (headline, text, CTA)
- Run it
13. Share User-Generated Content
If customer reviews are worth their weight in gold, user-generated content is worth its weight in unicorn hair.
When your customers post pictures to Instagram or upload videos to Facebook or YouTube, ask permission and repost them. Share them on your social media, blog, put them up on your fridge if you want. If they’re really good, you may even want to pay to promote them.
The more people that see the honest, positive feedback of an excited customer the better.
Sales are all about trust and ecommerce stores can have a harder time earning that trust without a brick-and-mortar location. This is especially true of smaller stores that most people don’t know. Use user-generated content to help people feel confident in their decision to buy from you!
‘Download, share & win’ campaigns to get more app installs are not just great for Instagram; you can use the tactic for basically every channel.
It’s a super simple app marketing idea where you let others do the work. All you have to do is think about a reward and how people can win.
You can make it as easy as: ‘download this app, share it on your social media channels, tag our company and win a new outfit.’
You can distribute this contest on Facebook, Instagram, your homepage and your newsletter.
Let the games begin!